Lifestyle – Daily News Egypt https://dailynewssegypt.com Egypt’s Only Daily Independent Newspaper In English Mon, 01 Apr 2019 11:00:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 By the Sea, MEFF 3 brings regional fashion talent to beach https://dailynewssegypt.com/2019/04/01/by-the-sea-meff-3-brings-regional-fashion-talent-to-beach/ Mon, 01 Apr 2019 11:00:51 +0000 https://www.dailynewsegypt.com/?p=694638 For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a …

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For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a number of designers and aficionados to the charming coastline of Hurghada.

Hosted by City Gate M65, the event featured a bazaar area which offered a variety of merchandise as luxurious as diamonds and gold. Meanwhile, an elevated runway promised a glittering night ahead. On the other hand, a mixture of local and foreign fashion experts flocked toward their seats on either side of the runway.

After much anticipation, the show started with a number of speeches and honours before the models started strutting down the runway. Tunisian-Egyptian designer, Sarah Tayel inaugurated the show with a myriad of dreamy couture dresses. Between silver and canary yellow, the dresses agreed on trailing details and hints of illuminating embellishments. The show later proceeded to reveal the rest of the rainbow. The summer collection hopped from fuchsia to aqua blue and coral. Furthermore, it also included navy blue and black. 

The designer’s preference of light fabrics such as chiffon and lycra helped her to deliver fairytale charm. One of the most memorable looks was a detailed black jumpsuit trailed by a beaded chiffon cape. 

Tayel’s bridal models paved the way to Brand House’s collection of sophisticated and untraditional menswear. Designed by Hassan El Mansy, the collection experimented with rich fabrics such as velvet, combined with subtle details such as double chains and stacked brooches.

With that said, El Mansy was also quite keen on breaking the borders of traditional cuts. Designed to fit like a glove, the suits varied between monochrome three pieces to those that blurred the lines between blazers and tailcoats.

Syrian designer Omar Mahfouz followed with his couture brand, Joudi Bella. His opening look was nothing less than a maximalist silver dress with feather trimmings. Bella’s collection was both intricate and constantly over the top. Therefore, it was no surprise that his brides were as lavish as queens. Precise busts, oversized skirts, hand-embroidered sequins and extra-long trails composed his winning formula.

Finally, Agista took control of the runway with a distinct collection. Starting with swimwear then proceeding all the way to the eveningwear category, the designer was after elegance. For her beach looks, Agista designed retro swimsuits, which she chose to compliment with tulle cover-ups. One of the most memorable looks featured a white one-piece swimsuit paired with a flattering cover-up, which cultivated true Marilyn Monroe vibes.

As for the cocktail collection, it varied between playful short dresses with swaying fringes and dazzling options with a dash of bling. At last, the evening collection included swooping dresses with magical silhouettes fit for a true Cinderella.

Unfortunately, an unexpected change of weather brought an abrupt end to the amusing night. Due to the hostile wind and sand, the show was prematurely stopped.

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Middle East Fashion Festival kicks off showcasing Hurghada’s charm https://dailynewssegypt.com/2019/03/30/middle-east-fashion-festival-kicks-off-showcasing-hurghadas-charm/ Sat, 30 Mar 2019 12:31:12 +0000 https://www.dailynewsegypt.com/?p=694401 On the largest open theatre in the Red Sea, with the presence of Egypt, Syria and Tunisia and after the great success of its first and second editions, the Middle East Fashion Festival (MEFF) presents its third edition for the first time in Hurghada. The MEFF is to be held from 28 – 30 March …

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On the largest open theatre in the Red Sea, with the presence of Egypt, Syria and Tunisia and after the great success of its first and second editions, the Middle East Fashion Festival (MEFF) presents its third edition for the first time in Hurghada.

The MEFF is to be held from 28 – 30 March on the largest open theater in City GATE M65, in Hurghada, minutes from El Gouna.

This comes after the big success and excellence of the MEFF in its first and second editions, making it among the most important fashion events in the Arab world and the Middle East.

Waleed Khalil, the president of the MEFF, and the owner of the organising company, has confirmed that organising the festival in such place is considered a qualitative move to promote tourism and investment.

He pointed out that the festival is held under the auspices of the Red Sea Governor, Major General Staff Officer Ahmed Abdullah; the Head of the Red Sea Ports Authority, Major General Ayman Saleh, and the businessperson Sameh Shalaby, who is responsible of City Gate M65 management.

Shalaby explained that Hurghada is an integrated tourism and an economic city, and presenting an international festival for fashion in it is a great opportunity to promote tourism and encourage investments.

Many countries will also participate in the festival, where each designer will be representing his/her country. The participating designers will display a collection of their own fashion for spring and summer of 2019.

Participants are to include the Tunisian Sarah Tayel, the Egyptian Mirna Egiza, and Mayada Charps, as well as the Syrian designer Omar Mahfouz, providing fashion lines for summer 2019 for women.

Moreover, Brand House will present the fashion line for the summer 2019 for men, in addition to the makeup expert, Morshed and the beauty expert Heba Gomaa, to provide the latest fashion trends for 2019.

Marwa Talaat, former Miss Egypt and the professional model, will direct the shows for the festival.

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Dior Dubai Show brings circus to desert https://dailynewssegypt.com/2019/03/24/dior-dubai-show-brings-circus-to-desert/ https://dailynewssegypt.com/2019/03/24/dior-dubai-show-brings-circus-to-desert/#respond Sun, 24 Mar 2019 11:30:03 +0000 https://www.dailynewsegypt.com/?p=693805 The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …

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The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal clients were keen to express their disappointment online.

While the brand has already introduced their ready to wear fall/winter 2020 collection back in February in Paris for their middle-eastern debut, they chose to once again visit the couture collection, which was initially introduced in January for the current spring/summer season. Even though, the creative director, Maria Grazia Chiuri, introduced 15 new designs, made especially for the region, loyal clients seemed to hope for more.

Saudi blogger and entrepreneur, Marriam Mossalli, who is recognised by Business of Fashion as one of the 500 most influential fashion experts around the world, was quick to discuss the redundancy of this particular show on her Instagram account. Many of her 51,000 followers replied with comments about their disappointment as they anticipated to see more clients than influencers amidst the crowd as well as more exclusive designs. 

According to Chiuri, the 15 exclusive items were inspired by Christian Dior’s rich archive. Nevertheless, they also highlight the designer’s flair for feminism as she chose to reinterpret those classic designs to suit a modern woman. The items varied between colourful pleated skirts that glimmered under the spotlights as well as picturesque mini dresses that were embellished with clown collars. All ensembles were accessorised with netted face veils and skullcaps, which maintained the circus theme.

With that said, the makeup delivered absolute mastery and attracted praise. Peter Philips, who is the creative and image director for Dior’s makeup line flew all the way from Paris with the circus in order to recreate the same beauty looks. Philips subtly managed to turn his models into edgy clowns with old and graphic black eyeliner. Furthermore, with the hair turned into slick ponytails, he also went further with sparkling “clown tears”.

Despite the earlier promises of a show that is a replica of the original Parisian spectacle, the acrobats were missing from the Dubai evening. Meanwhile, celebrities such as Yousra, Nelly Karim, and Mona Zaki enjoyed a nostalgic atmosphere inside the gigantic tent. Seated in a central centre, all guests were able to absorb the walking designs up and close.

According to the brand’s history, the circus theme is not a foreign element to Dior as Christian Dior was known to be a big fan of Cirque d’Hiver. Meanwhile, the brand’s very first female creative director, Chiuri, describes the circus as the most magical venue.

   

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Up-fuse, Farahzada El Shihy create ‘The Ripples’ https://dailynewssegypt.com/2019/03/24/up-fuse-farahzada-el-shihy-create-the-ripples/ https://dailynewssegypt.com/2019/03/24/up-fuse-farahzada-el-shihy-create-the-ripples/#respond Sun, 24 Mar 2019 10:30:33 +0000 https://www.dailynewsegypt.com/?p=693803 Farahzada turns any waste into coveted accessories

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Plastic waste is a global dilemma which multiple entities are trying to control. With marine life suffering the most from unrecycled waste, many already advocate cutting down universal plastic production. Nonetheless, handling the current amount of unprocessed plastic remains to be a threat to nature everywhere.

Today, the civilized world produces nearly 300m tonnes of plastic every year, half of it is for single use. More importantly, more than 8m tonnes of plastic is dumped into oceans annually. Furthermore, a study recently suggested that the total amount of plastic ever produced around the world is 8,300m metric tonnes. While tycoon brands, such as Burberry, have already promised to gradually eliminate plastic from its operations in the near future, other innovators are taking a more pro-active approach. 

Up-fuse is not only a conscious fashion brand which advocates a wearable solution to the environmental dilemma, but it also introduces contemporary fashion statements. Known for their upcycled handbags and eco-friendly products, the team behind Up-fuse joined forces with one of the country’s most known young artists to create a colourful capsule collection.

“We have been following Farahzada El Shihy’s work for a while,” said Yara Yassin, Up-fuse’s co-founder and design director. “She has a very different and unique work aesthetic, which really adds to what Up-fuse does. Therefore, we decided to approach her as an emerging designer in the scene.”

Known for her minimal illustrations and tribal references, El Shihy was a natural choice for the brand’s debut collaboration. The artist was encouraged to bring her unmistakable aesthetic to the ecological collaboration. Together, the two local talents brought The Ripple Collection to life. Made of plastic waste and decorated with doodles, the outcome is young, practical, and effortless.

With El Shihy’s ability to turn any average medium into magical art and Up-fuse’s ability to turn waste into coveted accessories, The Ripple Collection provides a wide range of sustainable bags, from a shoes bag to a gym bag, a shopping bag and a waterproof laundry bag.

“El Shihy is a young talented artist. We believe that it is always good to work with designers from other fields and backgrounds. Also, her illustrative art designs have added uniqueness to an up-cycled bag that is not only functional, but also trendy and in style,” explained Yassin.

Mainly depending on a black colour pallet, the collection embraces hints of vibrant colours. Yellow, pink, and blue attracts a fresh clientele, who is searching for daily fashion companions. Meanwhile, El Shihy’s illustrations take the centre stage.

According to Yassin, the main design elements in this collection come from Up-fuse’s brand book, inspired from up-cycled material together with El Shihy’s tribal effect. Made entirely out of plastic bags, the collection advocates reducing waste as well as nurturing a more conscious attitude toward pollution. “Around 2,500 plastic bags were used in producing The Ripples collection. On the other hand, the collection is produced by 10 female artists; four of whom are Syrian migrants,” shared Yassin. With that said, Up-fuse has already managed to turn 18,000 plastic bags into fashion-forward accessories during the past year.”

In parallel, the fashion brand has also supported 50 women by giving them a sustainable source of income. Due to their commitment to their community, the founders of Up-fuse are determined to identify, train, and hire women in need. Their workshop mainly consists of females who financially support their households.

Founded by Yassin and Rania Rafie, then later joined by Lama El Khawanky, Up-fuse embraces sustainability as a core value. Together, the three leading ladies combine their mixture of expertise to balance environment-friendly innovation and fashion.

As true pioneers, the founders were the first to introduce upcycled fashion to the local market. While the initial reaction might have been apparent reluctance, the founders can already sense the difference. “The local perception of upcycled fashion is still growing, but we are very optimistic with The Ripples collection to change the perception of just functional upcycled bags to fashionable and in style upcycled bags,” shared Yassin.

Accordingly, the brand is currently considering multiple expansion plans. First, they plan to collaborate with more artists in the near future in order to further support emerging talents as well as add a new look and feel to their products. Second, they are also contemplating the possibility of expanding into jewellery soon.

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Celebrate her Youth: An Initiative to Grow Bolder https://dailynewssegypt.com/2019/03/16/celebrate-her-youth-an-initiative-to-grow-bolder/ https://dailynewssegypt.com/2019/03/16/celebrate-her-youth-an-initiative-to-grow-bolder/#respond Sat, 16 Mar 2019 11:00:57 +0000 https://www.dailynewsegypt.com/?p=692957 With March being the month of women in general, and mothers in particular, many international brands are already lining up to salute females. Whether through special designs or with dedicated campaigns, local designers jumped on the wagon with few memorable shoots. Nonetheless, jewellery designer Jude Benhalim stood out amidst the trend by choosing to shift …

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With March being the month of women in general, and mothers in particular, many international brands are already lining up to salute females. Whether through special designs or with dedicated campaigns, local designers jumped on the wagon with few memorable shoots. Nonetheless, jewellery designer Jude Benhalim stood out amidst the trend by choosing to shift the narrative and celebrate mothers in an extraordinary manner.

Synonymous with edgy and young jewellery, the designer chose to shed light on women through defying stereotypical age boundaries. With the aim of making mothers feel young and fashionable, Benhalim championed the notion of growing bold rather than old.

Her Mother’s Day campaign features a number of mothers who are fierce and glamorous. From the avant-garde styling to the unexpected combination of colours, Benhalim’s leading ladies are an example of embracing beauty at any given age. Under the name, “Celebrate her Youth”, the campaign is an open call for women to wear what they want and not what the society labels as age-appropriate. With that said, the designer’s statement work of hand-carved calligraphy and coloured resin stones occupies centre stage.

Shot by Amina Zaher, the editorial shoot elaborately evokes the brand’s attitude as effortlessly carried out by a number of mothers and grandmothers. Aside from the grand goal, the campaign also positions Jude Benhalim as a jewellery brand for all ages. According to the designer, her jewellery is meant to empower, embody, and embolden all women. Walking the same lines of her brand’s ethos, Benhalim believes that as women grow bolder, they tend to grow more comfortable in their own skins, and eventually flourish more confidently with a stronger sense of self-identity.

Benhalim started her brand at the young age of 17 with the assistance of her mother and partner, Rana Al Azm. Together, they are always enthusiastic to address and empower women to savour life and follow their dreams.

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Jaidaa Jewellery: synchronised design medley https://dailynewssegypt.com/2019/03/16/jaidaa-jewellery-synchronised-design-medley/ https://dailynewssegypt.com/2019/03/16/jaidaa-jewellery-synchronised-design-medley/#respond Sat, 16 Mar 2019 10:00:05 +0000 https://www.dailynewsegypt.com/?p=692960 Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …

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Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. Between their lifelong friendship and their 20-year journey in the world of jewellery, Iman and Eva are true artists, who choose silver as their main medium.

For 20 years, Jaidaa Jewellery has been synonymous with articulate artistry. The brand’s wide range of silverware includes statement jewellery, contemporary must-haves, and even tableware. Iman Farouk started the journey with her partner Eva as an answer to her talent. Together, the two designers have managed to turn their casual free time into a thriving brand; meanwhile, they have also developed a growing base of loyal clients. The two founders are always keen on personally welcoming their clients. Over the years, they have even established a personal relationship with all of their clients.

In time for the brand’s anniversary, the founders could not help but look back at their early steps and contemplate how a random encounter managed to change their lives.

“I come from a family that highly appreciates nature. Accordingly, I am constantly inspired by flowers and plants. However, through my studies, I was forced to leave my passion behind and follow a more traditional direction,” Farouk said.

Despite being university friends, the two designers drifted apart post-graduation until they met again at the doorstep of their children’s school. “It was our children’s first day of school and just like that we rekindled our friendship in mere seconds and even our children became classmates,” Farouk declared, adding, “Soon enough we started to feel boredom seeping into our lives as the children grew older and started to slowly, but surely, depend on themselves. At the time, jewellery design was the only thing we could do while being able to care for our households.”

Starting with a few scattered designs here and there, the partners decided to give the brand a name that was far from theirs. Accordingly, they agreed on a distinctive Arabic name; Jaidaa. “It means a slim neck in classical Arabic. This eloquent meaning goes with the idea of a beautiful woman wearing a stunning necklace,” explained Farouk. 

Together, the two designers complement each other’s aesthetic. Presenting two polar opposites is the founders’ secret formula to target a wider range of women. According to Farouk, they certainly complete each other; even their areas of specialty complement each other. “We were both naturally talented and both of our mothers were equally as talented before us. Therefore, we did not hesitate and started designing right away,” said Farouk cheerfully.

Despite what they were capable of creating due to their natural talent, they still knew that they needed to study in order to perfect their skills. After searching for educational centres, the Design Studio by Azza Fahmy came up as a suitable choice given its positive atmosphere and reputable teaching staff.

“Until this very day, every time they announce a new suitable course for us, we immediately apply for it. The teachers are quite cooperative and helpful; they even continue to help us long after we finish the courses. They are always reachable for guidance,” said Farouk.

Most recently, the two designers attended a class at the Design Studio by Azza Fahmy about the various art movements that have taken place throughout history. Inspired by the information that they learnt, they chose to focus on minimalism and art deco for their latest collection.

In time for their 20th anniversary, the brand plans to target a new segment of young clients; therefore, they utilised straight lines and minimal shapes. “Nowadays less is more, favouring simpler concepts is currently a global trend. Therefore, it was a natural choice for us to delve into the art deco school. In parallel, they were also inspired by the oriental tanoura. Accordingly, they reinterpreted its circular shape into minimal jewellery that could be worn every day.

With that said, Jaidaa also offers timeless silver tableware that equally attracts different age groups. “We currently have a collaboration with Ghada Nawara, a leading caterer. Meanwhile, we are set to attend a specialised exhibition at the Egyptian embassy in France for the third time,” announced Farouk proudly.

According to Farouk, the local market still appreciates silverware. Young housewives are just as enthusiastic about tableware as their mothers before them. “No woman would say no to upgrading her silver collection, even if by just adding a new plate,” said Farouk with a giggle.

As for their near-future plans, the best friends plan to study more as they believe that it is never too late to grow further. “I am a grandmother and I plan to go further and grow my brand more. In parallel, we plan to offer more diversity in order to address various age groups,” shared Farouk with an enthusiastic grin.

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Namshi Announces Expansion into Egypt https://dailynewssegypt.com/2019/03/07/namshi-announces-expansion-into-egypt/ https://dailynewssegypt.com/2019/03/07/namshi-announces-expansion-into-egypt/#respond Thu, 07 Mar 2019 13:00:08 +0000 https://www.dailynewsegypt.com/?p=692153 With e-commerce being the most promising business on the rise around the region, a new tycoon has announced its intention to enter the Egyptian market. Ever since its inception in 2011, Namshi has been one of the leading e-commerce platforms in the region. Specialised in mid-market goods from fashion to beauty and home ware, Namshi …

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With e-commerce being the most promising business on the rise around the region, a new tycoon has announced its intention to enter the Egyptian market. Ever since its inception in 2011, Namshi has been one of the leading e-commerce platforms in the region. Specialised in mid-market goods from fashion to beauty and home ware, Namshi reportedly generated $230m last year, a 16% increase from 2017.

Emaar Malls recently completely acquired the platform after buying the remaining 49% stake for $129.5m. With the new plans, the company also highlighted its intention to establish a warehouse and logistical base in Saudi Arabia in order to have direct access to its expanding base of customers. The new warehouse is set to enhance customer service as well as cut down on shipping timeline and costs.

This announcement follows Noon’s expansion into the local market earlier this year; another leading regional e-commerce platform. Along with Amazon, they currently represent 30% of the region’s e-commerce market. According to a report from Bain and Company, the region’s e-commerce market is currently worth of $8.3bn, with a 30% per year growth rate.

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Mikiel Benyamin: Egyptian Stylist Taking Hollywood by Storm https://dailynewssegypt.com/2019/03/07/mikiel-benyamin-egyptian-stylist-taking-hollywood-by-storm/ https://dailynewssegypt.com/2019/03/07/mikiel-benyamin-egyptian-stylist-taking-hollywood-by-storm/#respond Thu, 07 Mar 2019 12:00:03 +0000 https://www.dailynewsegypt.com/?p=692152 In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …

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In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. Accordingly, it is hard to believe that a certain 23-year-old has managed to uproot himself from his hometown in Egypt in order to plant himself in the glamorous world of Hollywood.

Mikiel Benyamin is an Egyptian celebrity stylist, who has already managed to work with the likes of Cardi B, Bella Thorne, and Sza, among many others. His work has been part of the most viral video clips as well as Hollywood’s top red-carpet events. His journey might be concise in terms of the number of years he has spent in the industry; nevertheless, his rapidly-growing portfolio has already positioned him at the top tier.

Benyamin was born and raised in Cairo until the age of 11, when he travelled to the United States with his father. According to him, the abrupt move was anything but easy, especially at the beginning. For a young boy, leaving his family and friends behind was a complicated sacrifice that he had to endure.

“Leaving everything behind was not easy. On the other hand, I spoke more Arabic than English; accordingly, keeping up a conversation was very hard at the beginning,” Benyamin added, “However, I was only 11, so it was easier for me to adapt unlike my dad.”

While having to cope with his new surroundings, Benyamin soon found himself leaning toward the fashion world. At the age of 17, he started to juggle the idea of a fashion career. Even though working in the fashion industry has always been his dream, he never truly knew what to do. “I wanted to make clothes or be a stylist; but, was that even a real job? At the time, I didn’t know. For a while, I tried to understand whether it was a hobby or a job, if I can do it for a living and if I could be paid for it,” said the currently acclaimed stylist.

Motivated by his lifelong tendency to dress up and look different, he decided to put his head into it and figure it out. Therefore, his earliest step was accompanying a friend who already worked as a professional stylist. As her assistant, Benyamin got introduced to a wide world of possibilities.

“I learned a lot by just working along her side. Then I started working for other stylists and each week brought a different job with it. Soon enough, I found myself working and growing along the way,” stated Benyamin. From working with editorial stylists to accompanying a stylist while he worked with the biggest rappers in the US, such as Rihanna – the young Egyptian boy finally found himself at the heart of the global entertainment scene.

“A bit by bit, it became bigger and bigger – it took me a while to realise that I have managed to curate a strong portfolio in almost no time,” said Benyamin with an honest grin. According to the stylist, his first big break was no less than styling the award-winning rapper Cardi B.

In a time when she was still trying to win over the general public, she did not have access to any reputable designers. Therefore, he was the first to contact her and offer his services. She instantly put her faith in him and together they went on to break the stigma that used to follow her name.

“I have always thought that I was blessed to live in America during that period of my life. I had the right passion for the opportunities found around each corner in the US.” Benyamin added candidly “Fashion is what I love. There is so much competition and not enough guidance on how to get where you want, so I always thought of myself lucky to make it at such a young age and almost straight out of Egypt.”

While he always contemplates before taking any new step about what would make his family proud, his mantra is to constantly remain as unique as possible. When he first started, he already knew that there were so many different stylists; but, he already believed that they were mainly focused on chic aesthetic. “I thought to myself, how can I make this different, should I work with artists that are talked about more or select those who are not known for their fashion choices then turn them into fashion mavens? I thought in different ways that would help me get people’s attention,” said the stylist to the stars.

However, all of these questions evaporated when he secured the most-sought after video clip of the year. Bodak Yellow by Cardi B repositioned the rapper and broke several records. It was also dubbed as the music video of the year given its viewership online. “I think Bodak Yellow was definitely a restart point to my career. It was like okay, I worked for free as an assistant for so long and now here you are working on the biggest music video in America,” said Banyamin proudly.

Despite the fact that he is constantly surrounded by stars and has access to the most coveted venues and events, Benyamin believes that his job is anything but glamorous. On the contrary, he repeatedly reinforces that in reality being a stylist is a hectic job, which requires hours of non-stop work. “Once you decide to become a professional stylist, you have to dedicate your life to your clients; it is no longer yours. For example, your clients might call you at two in the morning asking for something and you would have to leave your bed, go get them what they need and make them happy,” shared the stylist.

With that said, he is quite proud of working with all of his clients. As he certainly believes that he was lucky to work with each of his female clients because each of them had a different life and experience. From Cardi B to Bella Thorn, sweetie, Sza, Normani and Shantal Jeffery, he is very happy that he got to work with such a wide range of talent.”I could have never thought that I would reach some of them and I have and it still amazes me,” said Benyamin passionately.

Leaving his country at a young age with his dad has brought Benyamin closer to his father and his country. “My dad is a doctor and he has never asked me to choose a certain path. At the beginning, he could not fathom why I would voluntarily do the donkey work for free. To this day, he still does not really understand my hours or the details of my job but he is quite supportive and proud,” said Benyamin with a warm smile.

On the other hand, the stylist is currently keen on visiting Egypt every year in order to remain in touch with his family and friends as well as catch up on the events that take place all year round. In spite of having his entire life in the US, he still feels at home in Egypt.

“I actually keep up with news and events taking place in Egypt. I love few of the local designers, which I am currently quite connected with. I love Kojak and Okhtein for example. And I would certainly love to collaborate with them. It would be fantastic to give big moments to Egyptian designers,” said the stylist, who would love to target noteworthy red carpets or award shows to connect his two worlds in front of global cameras.

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Stella McCartney introduces sustainable eyewear https://dailynewssegypt.com/2019/02/27/stella-mccartney-introduces-sustainable-eyewear/ https://dailynewssegypt.com/2019/02/27/stella-mccartney-introduces-sustainable-eyewear/#respond Wed, 27 Feb 2019 11:00:50 +0000 https://www.dailynewsegypt.com/?p=691257 As a lifelong vegetarian and a conscious designer, Stella McCartney is notorious for advocating ethical fashion. From being one of the earliest designers to ban real fur and leather, to her constant strive to embrace the latest technologies, McCartney is credited with making the fashion industry environment friendly. With that said, the designer recently decided …

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As a lifelong vegetarian and a conscious designer, Stella McCartney is notorious for advocating ethical fashion. From being one of the earliest designers to ban real fur and leather, to her constant strive to embrace the latest technologies, McCartney is credited with making the fashion industry environment friendly.

With that said, the designer recently decided to continue her commitment through launching a sustainable eyewear collection. Developed in partnership with Kering Eyewear, the collection utilises the latest cutting-edge technologies and responsibly-sourced materials, including bio-acetates. The biodegradable material is renewable and phthalate free, which makes it effortlessly balance the brand’s luxurious aesthetic with its drive to reduce pollution.

The collection favours statement frames that inspire a retro aesthetic borrowed from the 1970s and 1980s. With the designer’s name spelled out in rhinestones, these pairs are traffic stoppers. Meanwhile, the collection also introduces cat-eye shaped optical glasses for those who prefer subtle drama.

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Kojak works with female artisans to explore gypsy life https://dailynewssegypt.com/2019/02/27/kojak-works-with-female-artisans-to-explore-gypsy-life/ https://dailynewssegypt.com/2019/02/27/kojak-works-with-female-artisans-to-explore-gypsy-life/#respond Wed, 27 Feb 2019 10:00:19 +0000 https://www.dailynewsegypt.com/?p=691250 With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …

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With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent messages to a pro-active audience.

Mohanad Kojak is one of the most recognised names who are currently making an impact in the regional fashion scene. Known for his peculiar style and honest interpretation of sizzling topics, the young designer is constantly keen on translating the country’s heart-beat into garments. While the world is still divided over the immigration crisis and the on-going war taking hold of Syria, the fashion designer once again chose to express his thoughts through fabrics. 

“It all started when we approached the International Organisation for Migration because we wanted to highlight that Kojak as a brand is always keen on evoking social impact within different aspects and in different directions,” said Kojak while sitting at his picturesque office in the heart of Garden City, Cairo. The designer, who has previously tackled subjects such as sexual orientation and family detachment, is on the path to not only educate people, but also to open their eyes to various uncommon topics.

He said, “Recently, I have heard many people claiming that Syrians are replacing Egyptians in certain domains,” Kojak added passionately, “such accusation has never appealed to me and I never thought that it is even valid; if someone is qualified for the job then he cannot be replaced.” On the contrary, the designer believes that their skills have created healthy competition, as it can be regarded as an invitation for the local talent to work harder to maintain its place.

“Syrian workforce has the ability to help our economy in many ways. Many businesses have already benefited from this change. Accordingly, I wanted to highlight the idea of inclusivity through incorporating both cultures and identities,” explained Kojak.

Motivated by his convictions, the designer started working on this social project last year. Between developing a programme and finding the right artisans, Kojak admits that the road included multiple road pumps. According to him, reaching final decisions with the IOM was not simple. 

Nonetheless, at the end, the team settled on including five women, a mix of Egyptians and Syrians, and had them work on a mini collection. “We interviewed about 30 women in order to find these five heroines, who complete each other and fulfil cohesive tasks,” stated Kojak. The designer’s main goal was for him to help them develop their skills. “I started with what they were already great at, afterwards, I focused my attention on widening their perspective and connecting them with current trends,” explained Kojak.

Coming across a recruiting ad online, Lamia from Egypt was instantly motivated to apply for the programme. “I love tailoring and design, it has always been one of my main hobbies. Even though I have been designing and tailoring my own wardrobe for over eight years, I have never thought of pursuing fashion as a career.” Lamia added “after this experience, I am certainly inspired to pursue this as a full time occupation.” 

As the designer would choose to summarise it, he worked with the female artisans to help them find means to capitalise their time and effort in order to create garments that are suitable for the right target segment. “Creating beautiful creations is great. Yet, is it truly what people want now?” wondered the designer.

Due to the strict selection process, the participating seamstresses already knew their way around fabrics and materials; they even created amazing garments. However, they lacked a sincere connection with the market to fathom what truly sells today. On the other hand, the team also collectively worked on enhancing the artisan’s finish as well as their ability to edit their work to reach pieces that have a strong story; yet, are still wearable and contemporary.

With that said, the participants were asked to create ready to wear pieces out of left-over materials. “I wanted to limit them in order to make them appreciate their resources far more in the future. Artisans often tend to find excuses such as shortage of fabrics. Therefore, working with limited resources can make you change your perspective,” said Kojak.

According to the designer, the girls did in fact absorb all the information quite fast as he has seen them work on things that are cool and interesting; yet, still reflect their own DNA. The main theme of the capsule collection was a result of a group brainstorming session. Inspired by the artisans’ individual stories, the collection focuses on the gypsy life.

After leaving her hometown in Syria five years ago, Hanouf spent a year in Turkey before moving to Egypt, where she pursued her career as a tailor and established her own workshop. “I am mostly happy about working on a certain Abaya, for which I used three different types of fabrics, each piece was only half a metre. I have also mastered mixing and matching contradicting colours and patterns. This experience made me much more courageous,” stated Hanouf with a giggle.

In parallel, Lamia’s favourite piece from this collection is a two-layer skirt. “At the beginning, I had doubts because I only had a very small piece of fabric to work with. Yet, I was proud of the end result. It merited me a new perspective on the potential of each and every scrap of fabric,” said Lamia excitedly. 

Due to the selected materials, the collection depended on patch work and rich embroidery, which showcased the participants’ techniques. As for the silhouettes, the team wanted to mainly target practical women, who want something to wear to either on a shopping trip or for a brunch, therefore, favoured loose fits. Meanwhile, they included versatile pieces that can be layered.

In conclusion, as the artisans are happy about their progress and how their aesthetic has been permanently affected, Kojak is also thankful for the experience for expanding his horizon as well. “I believe that as designers we should always be open to learn.” Added the designer “as the girls learnt, I was also allowed to be part of their journey and consequently broaden my viewpoint.”   

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Dior to bring its SS19 haute couture to Dubai https://dailynewssegypt.com/2019/02/20/dior-to-bring-its-ss19-haute-couture-to-dubai/ https://dailynewssegypt.com/2019/02/20/dior-to-bring-its-ss19-haute-couture-to-dubai/#respond Wed, 20 Feb 2019 16:00:19 +0000 https://www.dailynewsegypt.com/?p=690496 With female acrobats pulling off their most magnificent tricks in mid-air, “the metaphor- women supporting women, was not lost on anybody” said Dior’s Creative Director, Maria Grazia Chiuri, the first female designer to lead the fashion house. The audience seasoned the show with gasps of excitement and breathless attention as the models strutted down the …

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With female acrobats pulling off their most magnificent tricks in mid-air, “the metaphor- women supporting women, was not lost on anybody” said Dior’s Creative Director, Maria Grazia Chiuri, the first female designer to lead the fashion house. The audience seasoned the show with gasps of excitement and breathless attention as the models strutted down the runway.

From the designer’s signature tulle dresses floating through the guests to the tailored suits, the displayed fashion radiated with grandeur and brilliance.

The Parisian fashion house, Christian Dior, recently announced their intention to bring a replica of their most recent couture show to the one and only Dubai, in the UAE.

The team is set to organise their first couture show in the Middle East in March 2019. The show will include the brand’s SS19 collection, as well as a few exclusive pieces designed for the region.

For Dubai, it is a major fashion moment. Chiuri is to fly to Dubai for the historic event.

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MITCHA: digitalising local fashion scene https://dailynewssegypt.com/2019/02/20/mitcha-digitalising-local-fashion-scene/ https://dailynewssegypt.com/2019/02/20/mitcha-digitalising-local-fashion-scene/#respond Wed, 20 Feb 2019 15:30:20 +0000 https://www.dailynewsegypt.com/?p=690497 We must educate market, raise awareness regarding quality, creativity of our designers, says Louca

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With the local fashion scene thriving with new talents, the made-in-Egypt label has become a trendy must have. From haute couture to athleisure and accessories, a wide spectrum of local options is not only taking the local market by storm, but is also building a regional fan base. However, as the market is rapidly developing in terms of talent, the purchasing behaviour has been dragging at a much slower pace.

Hilda Louca, along with her team of seasoned market experts, decided to take a leap of faith. Together they have created an e-commerce platform to celebrate and support local talent. With 20 years of experience in marketing and management, Louca spends her days scouting for new talents and mentoring others.

Her brainchild, MITCHA is a local platform for curated fashion. The team works day and night to bring together a variety of home-grown designers in one easy-to-use digital platform, which follows international standards. The founders rule by simplicity, elegance, and modernity, all while remaining loyal to their local roots.

The idea was first born in 2016. At the time, Louca chose to apply her extensive knowledge by starting with an extensive market research. Soon after, she was determined to change the fashion game by giving more power to customers and unlimited reach to the designers. Accordingly, she partnered with Glint Consulting, a Cairo-based management consulting and investment boutique firm, and Susan Sabet, the founding editor of Pashion magazine.

Daily News Egypt interviewed Louca to talk about the local fashion, e-commerce, and what the future still holds for the Egyptian creative and fashion scene, the transcript for which is below, lightly edited for clarity:

What encouraged you to start MITCHA?

I am a very proud Egyptian. MITCHA started with a simple dream: a dream of a fashion culture in Egypt, a dream to revive the glory and elegance of the bygone era when Egyptian women were simple, elegant, yet sophisticated. I looked at the incredible talent and creativity of Egyptian designers, their spirit really inspired me to create MITCHA. These designers go against the stream to create, from finding good craftsmen to buying materials and fabrics that may be available today but not tomorrow. They deserve to shine and be seen.

What did you aim to add to the industry?

The fashion industry has witnessed a significant growth over the past seven to eight years. Many local artists and designers have successfully created a niche for themselves. Meanwhile, more people started to develop an appetite for everything that is home-grown.

We believe that designers deserve better exposure and a wider reach. MITCHA comes as a game-changer by introducing a new culture of fashion. We aim to be a hub for home-grown designers as well as a digital destination for fashion by bringing designers to the right customers through a world-class digital platform.

Why should clients buy through your website and not directly from the designer?

MITCHA offers a new and unique online shopping experience. Our platform is easy and intuitive to browse. Customers can browse our curated collections and shop styled looks by their favourite designers. They can also mix and match fully styled outfits from head to foot whether for work, weekend, beach, or special occasions. Furthermore, they can complement their looks with statement accessories, bags, and jewellery.

Quality is our number one driver; every piece is carefully selected and goes through extensive quality and authenticity checks to be featured on the platform. Our dedicated team of fashion-forward buyers, stylists, and editors scour the fashion landscape for real talents so only the best designers are stocked on MITCHA.

We offer a personal service through dedicated customer care, hassle-free shipping in our signature packaging, free returns, and a fully-secured online platform on the web and mobile phones.

What is the biggest challenge you are currently facing?

We faced many challenges and still do. From the designers’ side, we are working with them on several issues; from improving the quality, to overcoming inconsistency and lack of stock, as well as convincing them to not only depend on their social media followers for growth, but to look further and dream bigger.

We bring a complete business solution, from photo shooting to marketing campaigns and PR, to quality control, and logistics. All that should support designers to showcase their pieces to the world, eliminating all the hassle they go through, so they can focus on creating art. There is a whole industry that is emerging behind the designers, and every touch point needs to be done right.

How would you evaluate the current status of e-commerce in Egypt?

The need for e-commerce and online shopping in Egypt is increasing by the hour, yet there is still a huge space for growth. Some barriers still exist especially when it comes to buying fashion items. For example, while a customer would opt to purchase her bakery, grocery and household items from online marketplaces, the same customer may prefer face-to-face interaction when buying a pair of new boots or a piece of jewellery.

Others may prefer dealing directly on Facebook or Instagram in what we call a very developed ‘social e-commerce’ for fashion. We built a true e-commerce solution that offers an attractive, efficient and secure alternative which preserves and guarantees both customers’ and designers’ rights under one platform.

Customers can track their orders, build wish lists, manage their returns, and give feedback, all in one place at the press of a button and from the comfort of their homes. It is a cultural mindset that we are trying to build and it is growing.

What are the most common stereotypes that you often have to deal with? 

Our efforts are geared toward changing the perceptions of customers about the quality of Egyptian-made garments, accessories, shoes, etc. and the price they are willing to pay for it. Customers may buy a comparable item from a global fashion label for the same price or even higher.

We believe that we have a responsibility to educate the market and raise awareness regarding the quality and creativity of our designers. That is why we are uplifting the whole shopping experience to ensure 100% customer satisfaction. We are very determined and passionate to fulfil this dream.

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La Sierra: Jude Benhalim’s wearable safari https://dailynewssegypt.com/2019/02/05/la-sierra-jude-benhalims-wearable-safari/ https://dailynewssegypt.com/2019/02/05/la-sierra-jude-benhalims-wearable-safari/#respond Tue, 05 Feb 2019 13:00:32 +0000 https://www.dailynewsegypt.com/?p=688938 A safari trip is set to delve through the golden dunes of the desert and bask in the illuminous rays of the sun. At the heart of the Saharan Desert, oceans of sand warmly welcome visitors and palms stand leisurely around the glimmering crystal portions of water. Often perceived as the land of minimalism, the …

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A safari trip is set to delve through the golden dunes of the desert and bask in the illuminous rays of the sun. At the heart of the Saharan Desert, oceans of sand warmly welcome visitors and palms stand leisurely around the glimmering crystal portions of water. Often perceived as the land of minimalism, the vast land harbours illustrious nature and various wonders.

For the cold season of 2019’s fall and winter, local jewellery designer, Jude Benhalim, decided to leave behind her well-acquainted urban city in favour of the mesmerising desert. La Sierra is her artistic exploration of the rarely discovered region. From the grandeur of the landscape to the magic found in the tiniest particles of sand, the collection mimics the curvy dunes and the engulfing hue of gold spotted at every direction.

Much like the surrounding sand, the collection gives an impression of liquid gold. The pieces creatively embrace the desert’s typography through turning them into wearable pieces of statement jewellery. Made out of Benhalim’s signature 925 sterling silver and gold-plated brass, the 11-piece collection is a fashion-fuelled interpretation of movement. From necklaces to earrings, bracelets and rings – all pieces embrace a pop of colour through the utilisation of hand-painted resin stones. The colours vary between burgundy, petroleum, and teal, all contrasting with the powerful silver and gold.

Much like all of the designer’s previous work, this collection highly depends on traditional local craftsmanship. Benhalim is notorious for working with skilled local artisans, who contribute quality and uniqueness to each of her creations. Ever since her earliest collection in 2011, the designer has managed to provide a winning high-end formula of contemporary designs and local craftsmanship.

According to the designer, her keenness on working with local artisans is attributed to her desire to continuously pay tribute to her roots. Despite her regional and international expansion, which was driven by media praise and a wide chain of outlets, Benhalim is not planning to change her means of production anytime soon. Supporting Egyptian art and craftsmanship will remain to be a core value that the designer goes by. With that said, Benhalim is also invested in supporting female breadwinners in particular.

The team is currently specialised in hand piercing, stone setting, and resin shaping. According to the designer, the resin alone requires an intricate process of hand piecing by using a strong adhesive. Furthermore, the designer is still on the path of exploring new designs and manufacturing techniques. 

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Mouawad Dragon: world’s largest round yellow diamond https://dailynewssegypt.com/2019/02/05/mouawad-dragon-worlds-largest-round-yellow-diamond/ https://dailynewssegypt.com/2019/02/05/mouawad-dragon-worlds-largest-round-yellow-diamond/#respond Tue, 05 Feb 2019 12:30:07 +0000 https://www.dailynewsegypt.com/?p=688930 For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earth’s upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological …

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For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earth’s upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological Institute of America (GIA). The exceptionally polished 54.21 carat round brilliant cut, fancy vivid yellow – Mouawad Dragon – is as magical and fierce as the name might suggest.

The precious stone was discovered at the ancient alluvial deposits in South Africa, a land known for harbouring a number of the world’s largest diamonds. After emerging on the surface of the wealthy land, the rough stone immediately received the kiss of life from Mouawad’s master cutters. Over six months, the intricate process of planning and cutting was executed in order to transform the crystal into a breath-taking 54.21 carat gem. Aside from its size, the diamond’s rich colour is rendered the most desirable and rare hue on the yellow diamond spectrum by experts.

The diamond’s name is inspired by its resemblance to ancient myths, which tackle the mystical creature and its magical powers. After crafting such extraordinary beauty, the jewellery experts are currently working on a master-piece design that can match the diamond’s value. The Mouawad Dragon is set to be included in the jeweller’s coveted collection, which includes the 51.12 carat D Flawless Dynasty diamond, the 245.35 carat Jubilee Diamond, the 135.92 carat Queen of Holland diamond, the 69.42 carat Taylor Burton, and the largest cushion shaped D IF weighting 218.08 carat diamond.

Mouawad is notorious for creating priceless jewellery and timepieces for royalty, high society, and celebrities, who seek quality and innovation. The family business has been offering unique crafting and an excellence in gemmology for four consecutive generations. The family’s name is already associated with a handful of the world’s record-breaking precious creations, such as the $3.8m worth Mouawad 1001 Nights Diamond Purse, the $11m worth Very Sexy Fantasy Bra, and the Mouawad Splendour the world’s most expensive single pear-shaped diamond in 1990 which is worth $12.76m.

On the other hand, Robert Mouawad received the Lifetime Achievement award from the GIA. The GIA campus was also named after him due to his contribution to the industry.

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N by Natalie invites women to ‘Living City’ https://dailynewssegypt.com/2019/02/05/n-by-natalie-invites-women-to-living-city/ https://dailynewssegypt.com/2019/02/05/n-by-natalie-invites-women-to-living-city/#respond Tue, 05 Feb 2019 12:00:22 +0000 https://www.dailynewsegypt.com/?p=688931 Busy schedules require smart fashion decisions. As everyone is running to catch up with their expanding to-do lists, some women choose to depend on trusted pieces of clothes in order to never lose a beat. In a bustling cosmopolitan city such as Cairo, the winning combination of well-fitted pair of denim and versatile white shirt …

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Busy schedules require smart fashion decisions. As everyone is running to catch up with their expanding to-do lists, some women choose to depend on trusted pieces of clothes in order to never lose a beat. In a bustling cosmopolitan city such as Cairo, the winning combination of well-fitted pair of denim and versatile white shirt can never be rivalled.

Ready to wear brand, N by Natalie, is specialised in nothing but clever tops that can match a handful of dress-codes and never swim against the trendy tide. The designer’s latest FW2018 collection, Living the City, aims to live up to its name. Through a number of practical designs, the collection presents different looks that empower women with effortless elegance while she is busy attaining her dreams in the big city.

As modern schedules rarely offer a window for wardrobe change during the day, each design from this collection plans to accompany women from their early mornings at work, to their afternoon lunches with friends, to even last-minute business dinners, and finally fancy nights out.

N By Natalie has the long-awaited answer to the long dilemma, balancing simple elegance with smart twists. The collection bridges the need to meet expectations as well as stand out effortlessly. Ultimately, saving women from the hassle of changing outfits and shopping for every occasion, Living the City’s statement pieces should become an essential part of every urban woman’s wardrobe.

The home-grown brand is known for mastering shirts and blouses. For the new collection, the brand utilised local top-quality materials, varying between silk, lace, and even denim. The collection’s core pieces include another rendition of the classic white shirt, but with a contemporary twist, giving it a glamorous touch.

Furthermore, the collection features a number of limited-edition evening tops fit for special occasions. The tops are made in very limited quantities leaving its wearer feeling unique and special.

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Ohhana celebrates ‘Rebirth of Nile’ https://dailynewssegypt.com/2019/01/31/ohana-celebrates-rebirth-of-nile/ https://dailynewssegypt.com/2019/01/31/ohana-celebrates-rebirth-of-nile/#respond Thu, 31 Jan 2019 13:00:09 +0000 https://www.dailynewsegypt.com/?p=688585 Debut collection consist of limited-edition pieces which balance comfort with luxury

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As many people end up choosing their new-year resolutions to revolve around being more active, a homegrown brand has decided to connect the upcoming year with centuries that have already gone by. Egypt’s brand new athleisure luxury brand, Ohanna, is giving us just that. Athleisure luxury brand, Ohhana is inspired by ancient Egyptian history and its mighty human civilisation. Created in the heart of Alexandria, the brand attempts to woo powerful women, those who strive to revive the glory of the ancient kingdom. Through contemporary designs, the brand aims to revitalise the iconic pharaonic aesthetic while redefining athleisure fashion. 

The debut collection consists of limited-edition pieces that brilliantly balance comfort with luxury. Inspired by how ancient Egyptians used to give meticulous attention to details, the linings are made from silk and satin, embodying ancient Egyptian designs found in temple wall art.

From jogger sets to dresses, the edgy pieces are fit for eventful mornings as well as unforgettable nights. The Fall/Winter 2019 collection gives women a number of malleable and versatile designs which can be styled up or down depending on the occasion. 

Rebirth of the Nile features a variety of pieces that can be mixed, matched, and deconstructed into several different looks. As true fashion investments, each piece offers a wide range of styling options.

The ‘Kissa’ jogger set, meaning ‘Twins’ in ancient Egyptian, is a set of edgy joggers with a matching shirt. Both items can be altered due to their adjustable strings. The shirt can accommodate casual morning dress-codes and it can also be turned into a cropped jacket for nights around the capital.

‘Tuya’, which can be translated into sunbeam, has panelling neon details similar to sunrays. It can be zipped and worn as a dress for a day look or modified into a night look by unzipping the piece and turning it into a crop top with a matching skirt. It also gives another option by folding the shoulders of the shirt to display the patterns.

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Iman Saab launches ready to wear fairy tales https://dailynewssegypt.com/2019/01/31/iman-saab-launches-ready-to-wear-fairy-tales/ https://dailynewssegypt.com/2019/01/31/iman-saab-launches-ready-to-wear-fairy-tales/#respond Thu, 31 Jan 2019 12:00:47 +0000 https://www.dailynewsegypt.com/?p=688593 “Collection was inspired by everything in air, under water,” says designer

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It was back in 1840 when the first bride decided to begin one of the most momentous walks in her life while dressed in white. Queen Victoria chose the heavenly colour, then it became history afterwards. Since then, women around the world are opting this minimal colour on their big days.

Her atelier is often buzzing with future clients flocking in and out while searching for a fashion fairy godmother who can materialise their childhood dreams into one unforgettable white dress. Her tendency to plant flowers amidst metres of tulle, and borrow stars from the farthest skies to decorate hemlines has made her a renowned name in a rapidly growing fashion scene.

The Lebanese designer, Iman Saab, has managed to carve her name on the local bridal walk of fame. Her designs have already been an evident part of many spectacular wedding parties around the country. Her voluminous silhouettes and dramatic designs have been the choice of brides who aim to celebrate with true extravagance.

In time for a new year with an eminent change, the designer decided to expand her horizon beyond bridal collections and move towards the bride’s entourage. Accordingly, Saab recently launched her very first ready to wear collection. Made with the same intricacy while aiming to weave pure beauty, the collection offers a wide variety of options for those who are closest to the bride.      

Saab stated, “We wanted to keep all the customisation focus on bridal gowns for girls to have their dream wedding dresses,” further adding, “however, we could not deny the extremely high demand on customised evening gowns.”

As the founder and lead designer of an ambitious fashion house, she could not neglect the repetitive requests. Meanwhile, her knowledge of what goes into the customisation process from time and effort made her think of different approaches in order to meet the demand.

“The idea of starting a ready to wear line emerged from the need to offer evening gowns too,” Saab explained, “Usually the bride’s mother, sister, or friends want to have their dresses customised here as well.” Therefore, the designer took the bold step to create ready to wear dresses with the advantage of customisation as the brand only makes a very limited number from each design.

The debut collection maintained the designer’s favourite signature elements, making each design instantly identifiable. The dreamy collection showcases a rainbow of exquisite options which vary between monochromic minimalism to sweeping ball gowns. Nevertheless, they all share few design elements which Saab directly borrowed from her famed bridal gowns. From the floral belts to the unique selection of fabrics and the determination to keep it simply contemporary, the dresses aim to reach the excellence of haute couture.

According to the designer, this line also plans to target her acquaintances. Despite their different age groups, her clients are expected to be those who appreciate feminine silhouettes which can eloquently highlight their confidence and class.

Saab explained, “The collection was inspired by everything in the air and under water.” She continued, “For the air element, the collection is inspired from the far galaxies, planets, stars, and everything in between them. While for the water, the collection unravels the deep mysterious gems hidden within the oceans.”

The designer was inspired by nature and all of the secrets which scientists are still discovering after centuries of expedition and studies. Her fascination with the sky is apparent in the details invested in each and every gown. Her vision is translated in how the dresses represent celestial interpretations embellished with embroidered stars and planets.

The ready to wear pieces of art are available at the designer’s boutique in New Cairo, where she juggles production, appointments, and clients. Saab stated, “We also have a schedule for everything, we set due dates and timelines which we follow very strictly,” further adding, “For example, if we are set to test the quality of few new dresses this week as well as finish two bridal dresses, then we would have to do everything possible as a team in order to finalise those tasks before the workers leave on Thursday, which is the last day of the week at our atelier.”

As one of the early designers who contributed to the local fashion industry, Saab has been at the focal point of all the recent developments which are taking place in the local scene. Accordingly, she believes that the industry still requires further development. “We certainly need specialised fashion schools in order to guide the new emerging talents,” said Saab.

On the other hand, the designer also admitted that finding the required materials and fabrics is still a challenge which she has to overcome when working on each new dress.

As for her upcoming plans, the designer aims to expand in new areas and establish more boutiques in new regions such as the currently booming Gulf region. Moreover, she is also looking forward to organising runway shows in order to showcase the full spectrum of her designs. Finally, she is determined to create an online website, which can give her customers the ability to directly order online.

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Marie Louis, BTM, bring nostalgia, Egyptian wealth to Winter Season https://dailynewssegypt.com/2019/01/21/marie-louis-btm-bring-nostalgia-egyptian-wealth-to-winter-season/ https://dailynewssegypt.com/2019/01/21/marie-louis-btm-bring-nostalgia-egyptian-wealth-to-winter-season/#respond Mon, 21 Jan 2019 13:30:35 +0000 https://www.dailynewsegypt.com/?p=687464 Designer recently celebrated launch of her newest collection, which targets both genders

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Nestled on the edge of the city, her beehive has been working around-the-clock for decades. From one generation to the next, the Bishara family has managed to follow the frantic pace of local fashion to constantly deliver relevant and contemporary styles. Every morning she heads to the place that she knows better than her own house. She walks through the heavy machines as they weave, dye, and put together a spectrum of ensembles.

The busy rhythm and systematic moves of the vast factory have always moved in unison, similar to an independent universe, where sketches are turned into seasonal must-haves. Marie Louis is a veteran fashion aficionado, who has managed to continue her family’s legacy and resuscitate the local fashion industry several times.

Aside from operating one of the country’s largest apparel factories, she also manages a chain of retail stores around the country, as well as numerous fashion lines, for every member of the family. While her attention has always been divided between local production and international export, the designer has already participated numerous offshore shows.

In time for the new season, Louis decided to dedicate her attention to the local market. The designer recently celebrated the launch of her newest collection, which targets both genders—with a special concentration on bridal fashion.      

“My inspiration came from the earth and the land. Most of the colours utilised were borrowed from Egyptian nature; the greenery that Egypt is synonymous with, as well as the vast surrounding desert,” Louis explained, adding “Accordingly, the collection’s pallet revolves around hues of olive, orange, brown and those colours that dominate the fall season.” Much like the hues often observed between the fallen tree leaves, the collection is both contemporary and nostalgic. 

Depending on layering as a fashion method to survive extreme temperatures, the collection offers a wide diversity of shawls, coats, and faux fur options. “We wanted to deliver a subtle statement fuelled with unexpected colour combinations. Therefore, we included a variety of shocking fur outerwear such as the lemon-green fur jacket to maintain the theme,” shared the designer.

In parallel, Louis also included another theme, which was dominated by vibrant shades of turquoise and fuchsia. According to the designer, this mini story was inspired by precious stones, which Egypt is quite rich in. 

Aside from the eloquent colours selected for this collection, the designer was also inspired by an unforgettable moment in time. “The 1960s was a very important era for local fashion. It was a transitional period, which witnessed massive advancements,” said the designer passionately. Between the straight lines, delicate cuts, and Charleston trousers, the collection is peppered with all the retro trends that are currently making an evident comeback.

“This season has already brought back wide-leg trousers and capes, as well as the big volumes that Pierre Cardin used to favour. Therefore, I was keen to also give a nod to such an instrumental decade,” said the designer with her customary warm smile. Along with the tailored power looks for women and the smart outfits for 21st century men, the collection included a number of bridal dresses that indicate a new milestone for the brand.

The long-awaited collection was first showcased during a private fashion show. Organized in the heart of Manial Palace, the 45-minute show was attended by the industry’s most prominent experts and media representatives. It started with casual womenswear before delving into the designer’s timeless take on millennial menswear. Finally, the show was wrapped up with a number of white dresses, which brought fairy tales right to the runway.

The historic palace was an ideal choice for the nostalgic collection given its high ceilings, elaborate gold details, state-of-the-art pillars and grand chandlers; iconic details that went hand-in-hand with the garments, as well as the designer’s plan to base her newest creations on the country’s historic and natural wealth.

Given the brand’s long history, Marie Louis, BTM is already known for their grand fashion shows, which have previously taken place at breathtaking venues around the world. According to the designer, her recent hiatus from elaborate presentations was due to her pre-occupation with the operational side of her business.

“I have been quite busy recently. We have a vertical operation; starting from weaving to dying, printing, and finishing. Our main focus was exports, as well as our base of clients abroad,” shared the designer. However, she is now aware of the fact that the local market needs a revamp. Accordingly, the Fall/Winter 2018 season is in fact the ideal time for Louis to take care of the Egyptian market, especially following the recent fluctuation.

“Our products are currently very suitable to the market in terms of quality and price. It is the right time for a strong show to create the needed buzz,” declared the designer with apparent excitement.

As the brand can only promise further growth and more collections that will be passed from one generation to the next, the Bishara family is currently also on the verge of launching their newest family member to take fashion as a lifetime passion and profession. Louis chose to introduce her daughter to the audience by the end of the show. Anne Marie Kirollos is Louis’s uber-talented daughter and the mastermind behind one of the country’s most anticipated brands.

“Anne Marie has been getting prepared since her childhood years. She has been taking part in all of my shows since the age of two or three, and she has always found her true passion backstage,” said the designer lovingly. The ambitious daughter surprised Louis at the age of 13 with her interest in designing. According to the designer, she could not believe at the time that talent and passion can pass from one generation to the next through mere genes.

“Seeing her sketches and love for this art made us further believe in her; it gave us strength to send her away for six years in order to get the education that she deserves.” Louis added “our entire family and I are eager to see Anne Marie take her first professional steps and shine as she lives her own dream.”

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Valuable tips for choosing the right consulting coach https://dailynewssegypt.com/2019/01/15/valuable-tips-for-choosing-the-right-consulting-coach/ https://dailynewssegypt.com/2019/01/15/valuable-tips-for-choosing-the-right-consulting-coach/#respond Mon, 14 Jan 2019 23:10:47 +0000 https://www.dailynewssegypt.com/?p=686880 Making the choice to invest in consulting sessions, with an experienced coach marks a key step in your consulting career path.

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Making the choice to invest in consulting sessions with an experienced coach marks a key step in your consulting career path. Not only do you trust this professional to guide you, but you will also learn a lot about optimising your abilities and demonstrating your skills and strengths as a professional consultant.

So just what should you consider when choosing a consulting coach?

I have come across several resources, generic lists and guidelines which offer advice on what to look for when choosing a consulting coach. However, while these lists provided good deliberation points, they address significantly very little about the fundamental value you should be benefitting from these consulting sessions.

A few of the most common points and guidelines to consider when choosing a consulting coach include:

  • Work with an experienced, qualified/mentor and coach
  • Case interview preparation services with actionable feedback
  • Track and assess your performance progress

Now while these guidelines offer you the basic preparedness points, it does not tell you what you should expect to take away from the sessions with the right consulting coach. Therefore, let us take a more in-depth look at what value you can expect from choosing the right coach.

Knowledge vs Skill

The right consulting coach will not direct your attention to what everyone else knows. The role of a consultant is to resolve problems and provide answers or propose recommendations to the business-related question the client is asking. How to solve the problem is something that is taught in academia which includes solving the problem using any one of the many prepackaged exemplars.

The right coach will instruct you on how to utilise your knowledge and skill to deliver client-driven solutions. While exemplars constitute the foundation of problem-solving, knowing how to offer client-driven solutions through constructing your own exemplar, based on the customer’s needs, remains the main unique way to stand out.

Performance Feedback

While tracking your performance is a service most coaches offer, it does not offer the self-assessment questions you will be asking yourself. Am I prepared? Will I be equipped? Select a consulting coach that will assess your performance after every case practice. Written performance reports, goal-specific feedback, and a scoring system will all offer you goal-specific advice on the key performance areas, and how best to focus your planning efforts. A written report will allow you to continuously assess your performance and enable you to focus your attention where it is needed.

Real vs Academic

The internet is replete with resources that offer you all the information, videos, and guidelines that explain to you all the tricks and secrets to acing the case interview. However, what you learn in theory vs the realistic practical experience can be significantly different. In theory, you comprehend what to expect therefore when something does not go according to plan, it can leave you feeling unprepared.

Therefore, it is important when you come to choose a consulting coach that you take the time to research and fully comprehend what to expect from your coaching sessions.

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Azza Fahmy Continues to march West https://dailynewssegypt.com/2019/01/13/azza-fahmy-continues-to-march-west/ https://dailynewssegypt.com/2019/01/13/azza-fahmy-continues-to-march-west/#respond Sun, 13 Jan 2019 12:30:27 +0000 https://www.dailynewsegypt.com/?p=686569 Luxury jewellery legend recently opened first US boutique at iconic Waldorf Astoria in LA

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Only months after celebrating their first flagship store in London, Azza Fahmy has decided to take one step further towards international expansion. The luxury jewellery legend, has recently announced the opening of their first US boutique, located at the iconic Waldorf Astoria in Los Angeles.

Known for redefining cultural and historic references into contemporary wearable art, the brand is set to address American audience with an exclusive hand-crafted collection. Furthermore, a curated selection of the brand’s most popular bestsellers will also be available. With that said, Azza Fahmy’s famous bespoke design service is also available at the new boutique.

“We are delighted to open our first store in the US and particularly at this luxurious new icon. This addition benefits from the Waldorf Astoria’s prime position and strengthens our international retail network of 15 retail doors across the MEA and the UK, together with online retailers, and our own online boutique,” shared Fatma Ghaly, managing director of Azza Fahmy.

As a regular choice for regional and international stars, this boutique is expected to welcome Beverly Hills’ finest. Only less than a week after the store’s opening, acclaimed TV presenter Raya Abirached was spotted at the boutique while preparing for nothing less than the Golden Globe awards.

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Amany El-Cherif: 19 years of mixing colours, matching fabrics https://dailynewssegypt.com/2019/01/13/amany-el-cherif-19-years-of-mixing-colours-matching-fabrics/ https://dailynewssegypt.com/2019/01/13/amany-el-cherif-19-years-of-mixing-colours-matching-fabrics/#respond Sun, 13 Jan 2019 12:00:51 +0000 https://www.dailynewsegypt.com/?p=686606 Local fashion industry managed to break geographical boundaries, address international markets

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While other children were constantly occupied with Meccano cubes, this girl’s puzzle of choice was made of fabrics. Her eye for details and colours always made her stand out from the crowd. Years before she realised that fashion would be her calling, she used to prepare for each and every weekend with multicolor ensembles.

“I have always had a thing for fashion design, perhaps you could call it an admiration that was supported by my mother since a very early age,” said Amany El-Cherif, now a seasoned fashion designer. Back then, she never thought that being able to create her own garments could be transformed into a job. It was not until she lived in the US for a while, that she came to realise the wide spectrum of possibilities which presented themselves to her.

“Starting from my middle school, I used to create a new dress every weekend. Then when I got engaged, I started putting more effort in each and every outfit.” El-Cherif explained “it used to take me two days every week in preparation for the weekend.”

With a degree in accounting and a true passion for fashion, El-Cherif decided to follow her artistic impulses and pursue a career in the creative sphere. After starting as a fashion consultant, El-Cherif was encouraged by her move back to Egypt to fully delve into bridal and evening fashion.

As the designer often says, fashion design is always driven by pure talent, whereas education can only support it. El-Cherif is a firm believer that talent, as well as acquiring an eye for details and colour, are the foundation of any successful career in fashion. “A lot of people are great dressmakers; yet, not many can match the right combination of fabrics, cuts, and colours,” said the skilled designer. Today she is closer than ever to her rapidly approaching 19-year anniversary.

Following years of exploring different trends and developing her personal aesthetic, the designer currently defines her style as elegant and rich. “I personally prefer to use rich and articulate materials.” The designer declared, adding, “on the other hand, I am always keen on addressing curvy women. I like those who love their bodies as they are and aim to always flaunt them.”

While designing, El-Cherif is always ardent on not leaving any woman out of her reach. According to her, each woman should find at least one option that was created to complement her silhouette. “It is my job as a designer to bring out the best assets of each and every client,” elaborated the designer.

While haute couture was El-Cherif’s early start and specialty before evolving into ready-to-wear, today she has a big showroom, which harbours ready-to-wear, bridal, evening wear, and casual clothes.

“My showroom is an experience on its own. The moment you step in, you become the centre of our attention. It is more of a gallery, with high levels of privacy and accommodation,” El-Cherif said, adding “part of our experience is being able to pick a certain fabric before meeting with me to find the right design for her.”

The designer’s client is a sharp and elegant woman, someone who appreciates trends while remaining precise and practical. On the other hand, El-Cherif’s casual line currently targets a younger age, which is constantly looking for trendy pieces. Meanwhile, she is also focused on modest fashion. Even before modesty became a global trend, she has always been quite aware of the size and importance of such marginalised market.

“My biggest challenge today is to balance my flair for richness with simplicity as well as lightness. These three factors can secure obvious confidence and ease of movement,” El-Cherif declared, elaborating, “despite how complicated it might be at times, I am committed to targeting all body types. It is a designer’s job to bring forth any woman in the best way possible.”

As the designer chooses to describe her working process, she approaches each dress as if it was a painting. Her favourite fabrics are those that are handmade or embroidered. In parallel, she prefers light colours. Meanwhile, she enjoys mixing and matching surprising combinations of colours and fabrics.

After almost two decades in a relatively young industry, the designer has been at the core of the local fashion scene as it took several leaps. “When I first started, people had various mistaken ideas about the fashion industry, for example the majority used to mistake designers for tailors,” said the designer about her battle to make people see what designers are supposed to be doing.

“If you want to find the right dress, then you need to put your trust in a real professional. I got to my prominence after a long howl, however, today it is far better. We currently have a strong and promising generation of young designers,” said the designer proudly.

Based on her involvement and observations, she believes that the local fashion industry has already managed to break geographical boundaries and address international markets. Three years ago, designers only dreamt of reaching out to the world. Nonetheless, today they need to leave a remarkable footprint.

“We need to grow beyond dazzling runway shows to become masters of high quality and attention to detail. As the Germans say, dresses should be sold for what is inside before what is outside,” explained the designer.

With a grand legacy behind her, El-Cherif plans to further develop her quality as well as open up new international channels and portals.

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S.A.D.A.F.A.: profound mother of pearl  https://dailynewssegypt.com/2019/01/07/s-a-d-a-f-a-profound-mother-of-pearl/ https://dailynewssegypt.com/2019/01/07/s-a-d-a-f-a-profound-mother-of-pearl/#respond Mon, 07 Jan 2019 16:21:01 +0000 https://www.dailynewsegypt.com/?p=686081 Designer not only created collectable art pieces, but also managed to effectively empower one of Egypt's time tested crafts

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Each time she closes her eyes, she imagines and sees patterns and illuminating precious materials. Her moves are often calculated by the most minimal units of measurements, as her details are always eloquently intricate. Between art and timeless expression, she plans to spread beauty whether in the east or the west.

Dina El Sheikh is a designer by nature. However, her road towards becoming a bag designer was in fact paved by various experiments. Her eye for meticulous details has positioned her as a prominent name in a rapidly growing industry. Through her brand, S.A.D.A.F.A, the designer has managed to not only create collectable art pieces, but, she has also managed to subtly and effectively empower one of Egypt’s time tested crafts. 

El Sheikh believes that her earliest start was inspired by nothing other than her natural interest in arts and crafts as well as her family’s creative flair. With a degree in theatre, a specialisation in costume design and a minor in art, El Sheikh left her years at the American University in Cairo with a versatile set of skills and knowledge. However, her educational journey only accelerated after studying at Istituto Di Moda Burgo in Milano, and later Azza Fahmy’s design studion by in Cairo. “It was only natural for me to try to express myself through design.” El Sheikh added “I had spent a few years working in the field of styling and fashion consultancy.”

Even though she has never imagined herself designing bags, her design-fuelled experiments-ranging from sewing, pattern making, or even creating jewellery-has led her to an unexpected fate. Her lucky trail of coincidences started in 2013, when she picked up the hobby of street photography. “I have always been on a quest to discover new places, but more importantly, I wanted to get closely acquainted with my city, roaming old alleys, trespassing deserted mansions, and entering rundown buildings,” said the artist passionately.

Her quick chitchats with strangers as well as her interest in non-traditional venues, rapidly and regularly introduced her to friendly faces and opened her eyes to many hidden gems. According to El Sheikh, Egyptians by nature are very talented and masters in artistries. Yet, they tend to forget these facts about themselves. Saddened that ready-made commodities have already controlled the centre of attention and consumed the majority of local customers, the designer was suddenly inspired to bring back to the spot light the preciousness of handmade art.

“I guess what actually pushed me into designing bags, is that it gave me a chance to combine all my interests and educational background together in one field.” Said El Sheikh, adding “I spend my days roaming the streets, taking pictures, talking to friendly strangers, digging for gemstones, and even sewing pouches for my bags. Somehow, everything synced in together and merged into a single design.”

Aside from her picturesque designs, which instantly standout amidst any given crowd, S.A.D.A.F.A is also quite distinguishable due to the designer’s choice of materials. Far from traditional options such as leather or even brass, El Sheikh favours mother of pearl and abalone. According to her, both materials are romantic mediums to work with.

“Their colours are very vivid, iridescent, and ever so versatile. There is a magic to them in how they capture and reflect light. I personally find them just as precious as diamonds, but they have not gained the same attention or propaganda,” described El Sheikh with a fond twinkle in her eyes.

With that said, the designer’s main goal behind S.A.D.A.F.A is to revive longstanding Egyptian craftsmanship and techniques by adding a contemporary twist to a long forgotten craft. According to the designer, she aims to flaunt her personal pride in Egyptian handmade skills as well as honour the fact that Egyptian hands delicately craft every single piece.

In parallel, as a master of many trades, everything around her is an inspiration. All the traveling and living abroad as a child has taught her to appreciate diverse cultures and surroundings. “I find it fascinating, how people react differently to their environments, especially in how they dress, and how they choose to carry themselves,” said El Sheikh.

Moreover, nature on the other hand is one of her constant sources of inspiration. As a firm believer that rich resources are everywhere around those who choose to notice, she advocates the need to simply be more observant and attentive to the planet.

For her latest collection, the designer decided to delve into her own childhood memories and revisit the African beauty, Cote d’Ivoire. Although I have lived there for only two years (1988-1990), it has shaped a great deal of my personality. It was a completely different lifestyle for me, such a rich culture and fascinating people,” explained El Sheikh, who still has a soft spot for the country.

With a reminiscent approach in mind, the designer still perceives Cote d’Ivoire as the land of her beautiful childhood dreams, and the closest she could get to Alice living in Wonderland.

Aside from her personal admiration for the country, this collection was rather another experiment for the designer. According to El Sheikh, she was very curious to play around with different patterns and colours of abalone shells. In addition, tribal patterns kept on popping in her head, hence taking hold of the collection. “It finally ended with the concept of using earthly tones for the clutches, but, with a touch of vibrant colours through the bag’s agate closure,” elaborated the designer.

When asked about where she would like to spot this particular collection, El Sheikh shared that her greatest source of pleasure is seeing different women wearing S.A.D.A.F.A., be it an accomplished public figure, or a young teenage girl. “I always like to remind people that this brand is very close to the heart, I like them to wear my clutches as a form of self-expression, and they are capable of dress in anytime and anywhere,” said the designer with a confident smile.

As for what the future still holds for the designer and the brand, El Sheikh prefers to take things one step at a time as she rather enjoys the journey.

In the interim, she is far from done with experimenting. The designer already looks forward to exploring with other brand domains.

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‘Selissa’s Jewelry’: turning scars into beauty https://dailynewssegypt.com/2019/01/06/selissas-jewelry-turning-scars-into-beauty/ https://dailynewssegypt.com/2019/01/06/selissas-jewelry-turning-scars-into-beauty/#respond Sun, 06 Jan 2019 11:00:51 +0000 https://www.dailynewsegypt.com/?p=686041 Each detail made to serve grand philosophy.

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Intimate, sincere, and outspoken, ‘Selissa’s Jewelry’’ is an unapologetically beautiful brand that aims to address women who hate shackles and boundaries. The homegrown brand depends on unbalanced and chaotic metals to deliver genuine fashion statements. Each piece is an eloquent advocate that recounts a story.

Made by women and for women, the brand does not shy away from focusing on the hardships which women face on a regular basis. Most recently, Selissa’s chose to unfold the tales behind the ‘Boulevard of Broken Dreams’. The brand’s debut collection features sincere sensations in a minimal form.

Between earrings, rings, bracelets, and bold chokers, the collection depends on the familiarity of geometrical shapes. On the other hand, it delivers a modern twist and raw aesthetic through the hammered finish as well as an unruly elegance.

As women often choose to hide their struggles and burdens within themselves, far from those they love the most, this collection plans to achieve the opposite. The intricate pieces transform such hardships into accolades that should be flaunted in public.

According to Norhan Selim and her partner Laila Abdelkerim, women should proudly wear such scars. Motivated by the beauty, inspiration, and the strength of women, each detail is made to serve a grand philosophy.   

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Menna Khalil delves into “Grandma’s Treasure Box” https://dailynewssegypt.com/2018/12/23/menna-khalil-delves-into-grandmas-treasure-box/ https://dailynewssegypt.com/2018/12/23/menna-khalil-delves-into-grandmas-treasure-box/#respond Sun, 23 Dec 2018 12:00:57 +0000 https://www.dailynewsegypt.com/?p=684769 In 37 days, Khalil was able to create 160 different designs distributed over 210 pieces

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Memories are often acquainted with scents, colours, and events. For a lifetime, what she could remember from her long-gone childhood has managed to guide her. With technology and modern momentum taking over the world, her eye eternally remained loyal to what it saw years before.

Trends are momentary, but, fashion tends to move in continuous loops. Rather than surrendering to the tide, she chose to direct the wind – to return to her childhood. In time for the new season, Menna Khalil chose to close her eyes and recollect the her grandmother’s memories. Her newest collection is an ode to a woman, who has shaped her personality.

Composed of limited-edition pieces, Khalil’s Fall 2018/19 collection was forged encompassing the sense of nostalgia; a longing of her grandmother’s scent; mouth-watering cooking, and her voice as she narrated story after story about her favourite pieces of jewellery.    

“You can neither go through your present nor plan for the future without acknowledging the importance of your past; the past shapes people. My family, especially my grandma, is an essential part of who I am today,” Khalil stated, adding “on another note, I am not quite a fan of today’s fashion. Therefore, I prefer to create my own style, which is often inspired from the past.”

Frequently known for tackling cultural topics inspired by iconic poets, painters, and philosophers – this collection is one of her most personal creations. This eloquent statement comes as a personal experience, and attempt to immortalise her grandmother. When Khalil was told by a supplier that some of her favourite stones can no longer be stocked, she decided to use her 12-year-old collection and create a love letter to days long gone.

The grand idea took almost a year to be executed. While flirting with the in the back of her mind, the designer invested the time in collecting materials and precious stones. Meanwhile, she had her eyes set on vintage-jewellery auctions.

When all the dots aligned in October, she started working on the pieces. In a matter of 37 days, Khalil was able to create 160 different designs distributed over 210 pieces. Instead of duplicating her designs, Khalil wanted to share her sense of intimacy with her clients. Accordingly, she gave her clients the utmost exclusivity in order to make them enjoy the possibility of actually wearing their grandmother’s jewellery.

“On average, designers work on 15 or 20 designs per collection. After 6 years of jewellery design and 13 collections, I wanted to fly away from the flock,” Khalil confessed, adding, “the real challenge was to create 160 designs and develop 210 pieces in a very short period. Actually, this collection was by far the biggest challenge I have ever faced.”

Fuelled with gold chains and vintage coins, the collection merges timeless aesthetics with the season’s top jewellery trends. Meanwhile, the designer’s personal style could be vividly seen in many pieces. According to Khalil, her grandmother cultivated an exceptional taste, often preferring vintage and authentic pieces. “She commonly wore statement jewellery, and yet, in her everyday life she was simple and elegant, and smelt like honeysuckle flower, one of my favourite floral scents,” remembered Khalil with a reminiscent smile.

With that said, the collection is inspired by various trends and historical, cultural and societal movements; from the 19th century to the 1990s. Meanwhile, it is not limited to a certain culture or country. “You will find pieces inspired by the Edwardian, Georgian, and Byzantine eras. From French aesthetics to Italian detailing; Pharaonic, Indian, Chinese, and Japanese personas are also present,” explained Khalil.

Accordingly, the collection caters to a large audience of diverse ages. Nevertheless, all the pieces aim to communicate personal messages that anyone can easily relate to. “Giving a chance to all my friends and customers to own pieces again from the past,” shared Khalil.

As her brand’s most skilled representative, Khalil always chooses to flaunt her jewellery. Her fingers are often an elaborate display of her most memorable designs. Meanwhile, she tends to stack her necklaces and bracelets in a mixture of admiration and pride. From this collection, the designer chose a retro English gold bracelet which she defines as delicate.

Meanwhile, her favourite pieces also include a real-pearl necklace and a stunning Swarovski brooch, which her grandmother used to regularly pin on her shawls. “I remember when she passed away, as my mother and aunts distributed her jewellery, I instantly asked for her Russian fur hat, pearl necklace, and this particular brooch,” Khalil declared then added “I have always loved how it could illuminate the entire room.”

Aside from her artistic venture into the past, Khalil also has a few other things lined up for the upcoming year. While she plans to start the year with an exotic trip to both refresh herself and get inspired, she is also focused on expanding her business. The designer already has a showroom and private workshop in the pipeline. Meanwhile, she plans to launch her website and restock the best sellers of her previous 13 collections.

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Winter Equinox Fashion Brunch: invitation for shopping, charity https://dailynewssegypt.com/2018/11/27/winter-equinox-fashion-brunch-invitation-for-shopping-charity/ https://dailynewssegypt.com/2018/11/27/winter-equinox-fashion-brunch-invitation-for-shopping-charity/#respond Tue, 27 Nov 2018 13:00:21 +0000 https://www.dailynewsegypt.com/?p=682217 While the exact cause is yet undetermined, last season's proceedings went to a transplant case. Instead of giving the money to charity organisations, Serag El-Din prefers to oversee the entire process herself

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Once again, the capital had a rendezvous with Fashion Fund’s seasonal brunch event. Over the duration of seven hours, the country’s most recognised fashion experts and socialites shopped the latest trends, courtesy of Egypt’s finest designers, while devouring mouth-watering delicacies.

Organised by the well-known philanthropist and socialite, Heba Serag El-Din, the Winter Equinox Fashion Brunch aimed to newly bridge the gap between fashion and charity. Aside from being an ideal destination for shopaholics, the event also promised 15% of the proceedings to a selected charity mission.

While the exact cause is yet undetermined, last season’s proceedings went to a transplant case. Instead of giving the money to charity organisations, Serag El-Din prefers to oversee the entire process herself. Therefore, she personally identifies and locates the needy cases.

Hosted at Sass restaurant and bar, the event corresponded with the introduction of a new brunch menu.  On the other hand, it also shed the light on numerous local talents, while it also welcomed the beginning of a new season.

Selected based on the quality, presentation and branding, the featured designers varied between emerging talents and well-established households such as Bazic; Hype; Boutique 17; Avalanche; Unmatched; Trophy Wives; Georges Sara & Co; Moda Fit; Zag Store; Posh Shades and Camicie. All in all, the event featured 14 designers and brands.

Meanwhile, the event also included a themed photo-booth by Iram Jewellery, the local synonym for glitz and glam, offered a sneak peek of the newest Siran collection as guests tried on the contemporary pieces and even snapped a few glamorous pictures.

In parallel, BTC watches offered a timepiece fortress. The celebrated brand gave guests a discerning segment of international iconic watches. Celebrities such as Mona Zaki stopped their rounds throughout the venue just to admire the new collection.

With that said, the event’s biggest highlight was the reveal and auction of Zaam’s new exclusive pyramid bag. The Polylogue featured the designer’s love for retro aesthetics and keenness on utilising only the finest real leather. More importantly, all the proceedings collected from the auction went to charity.

Concurently, the attendees included a vast number of well-known celebrities and influencers including actresses Mona Zaki and Dalia El-Beheri as well as TV presenters Sherif Nour El-Din, Samar Yousry and Karine Fahmy. Meanwhile, fashion influencers such as Zayneb Azzam, Heba El Dessouky, and Gehad Abdalla were also spotted during the event.   

 

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Weaving Grace: bridal haven in Zamalek https://dailynewssegypt.com/2018/11/27/weaving-grace-bridal-haven-in-zamalek/ https://dailynewssegypt.com/2018/11/27/weaving-grace-bridal-haven-in-zamalek/#respond Tue, 27 Nov 2018 12:30:11 +0000 https://www.dailynewsegypt.com/?p=682212 "We look for full experience; plan to pamper our brides, make them happy," says co-founder

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Located in the heart of Cairo and amid the bustling streets of Zamalek, a hidden gem glimmers under the sunlight and illuminates the darkest night.

The pink walls and white marble promises fairy-tale fashion, paralleled by the minimal gold staircase which expresses timeless sophistication. In the midst of it this stand three proud partners, focused and inspired. Rana Faramawy, Nahla Boshra and Sama Faramawy have decided to change bridal routines with an enchanting new concept.

The three musketeers plan to relieve brides from endless shopping trips, cheap quality, and limited options with their bridal haven. Situated upon two floors, their newly-opened concept store caters to women with extraordinary taste and an eye for beauty.

“We wanted to have a one-stop shop for brides; everything from the dress to the veil, the shoes and even the lingerie,” said Sama Faramawy, adding “We are looking for a full experience; we plan to pamper our brides and make them happy. I want to give them the amen comprehensive experience that they might get abroad.”

According to the founders of Weaving Grace, their main goal is to offer a different experience that cannot be matched anywhere else in Egypt. Consequently, their target audience are brides, who used to have to travel abroad to find their sought-after dream dresses.

“Our bride is most certainly feminine; yet, she is bold and adventurous. She never follows the crowd. Therefore, our selection of dresses is quite far from what is available in the market. We have Boho dresses for destination weddings, as well as contemporary designs for unconventional brides,” explained Sama.

Handpicked by the three partners, the majority of dresses are in fact imported. However, the store also offers many exceptional local options. Weaving Grace stocks the designs of YolanCris from Spain, Alessandra Rinaudo from Italy, and Bambah from Dubai as well as Kojak, Christine Massarany, Amany El Cherif, Yosra El-Barkouky, and Caroline Yassa from Egypt. On the other hand, the store also harbours items from Halo Headpieces, Misura’s footwear and Nada Adel Apparel’s lingerie.

Between the white floor and mirror ceiling, the store encapsulates everything that an upcoming bride might be interested to check, including the dress, accessories, and wedding details.

“We offer wedding-planning services, from the venue to the decorations and even the DJ. Meanwhile we also have dresses for the bride’s close family such as her mother and sister,” Sama added “Aside from our displayed merchandise, we have a number of collaborations such as have Soha Khoury for makeup, Richard Boustany for hairstyling and Remon Markiz for photography.”

When asked about favouring an offline store in the age of e-commerce, the founders expressed their appreciation for the traditional physical experience, given the fact that the bridal experience is often emotional and overwhelming. “I personally like to dress the bride for her final fitting, see the mother cry when we find the perfect dress, and the eye twinkles that her friends share in unison,” said Sama.

With that said, the founders’ evident involvement in the minor details as well as the big picture are evident in the exclusive number of dresses and top-notch services. Given that she personally selected the displayed dresses, Sama would opt for a big wedding that can fit all of the gowns, which she has in stock.

“I would like to have a very big wedding, where I can actually wear every single dress I have in my store. They are all quite beautiful; every dress has a special vibe. I would certainly like to have a hundred-day wedding to wear all of the dresses that I love by the designers that fascinate me,” said Sama with a giggle.

As for their near-future plans, the three founders plan to expand online in a untraditional way.

Meanwhile, they have their eyes set on the region to expand in several cosmopolitan Arab capitals.

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Jude Benhalim celebrates her first flagship store in Cairo https://dailynewssegypt.com/2018/11/18/jude-benhalim-celebrates-her-first-flagship-store-in-cairo/ https://dailynewssegypt.com/2018/11/18/jude-benhalim-celebrates-her-first-flagship-store-in-cairo/#respond Sun, 18 Nov 2018 11:00:24 +0000 https://www.dailynewsegypt.com/?p=681324 Located in heart of Zamalek, store marks an important milestone in designer’s journey

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After a few years of determining the season’s top jewellery pieces, Jude Benhalim has finally launched her first flagship store in Cairo.

The homegrown brand has already garnered a strong base of loyal followers. With eloquent calligraphy and intricate inscriptions, her designs have managed to occupy the front pages of many regional and international publications.

Located in the heart of Zamalek, the store marks an important milestone in Benhalim’s journey. At a young age, the designer has managed to redefine luxury jewellery with cutting-edge feminine designs and contemporary themes.

Furthermore, Benhalim is on the path to gain international momentum.

The newly opened store features minimal white columns, gold hanging wracks, and smooth glass cabinets, which provide an unparalleled cosmopolitan vibe, while allowing the jewellery to occupy the centre of attention.

With New York’s Saks Fifth Avenue in the back of her mind, the designer aims to give her clients a slick shopping experience every time they step through the contemporary doors.  On the other hand, the displayed jewellery corresponds with the interior theme. The collections include her signature gold plated brass and 925 sterling silver pieces, which come in a myriad of varying vibrant colours.

The opening night was hosted by Egypt’s sweetheart, Salma Abu Dief, who is also one of Benhalim’s top supporters and endorsers since her rise to fame.

The formal event was also attended by a number of influential celebrities and fashion experts such as Yosra El Lozy, Zaynab Azzam and Radwa El-Ziki among others. Furthermore, Egypt’s Social Solidarity Minister, Ghada Wali, also made an appearance along with local press and Benhalim’s top clients.

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Naomi Filmer challenges essence of jewellery design concept https://dailynewssegypt.com/2018/11/18/naomi-filmer-challenges-essence-of-jewellery-design-concept/ https://dailynewssegypt.com/2018/11/18/naomi-filmer-challenges-essence-of-jewellery-design-concept/#respond Sun, 18 Nov 2018 10:00:20 +0000 https://www.dailynewsegypt.com/?p=681323 I want to look into how one form of expression demonstrated by hand can inform, evolve a piece of jewellery, says designer

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While the world might perceive jewellery as a decorative luxury, she approaches it as a method of self-expression. To her, each piece is not a mere just a replaceable accessory; but rather an extension of her own personality. Over the duration of 25 years, she has spent many nights analysing the connection between jewellery and the body – do gestures require specific designs or do they in fact inspire it.

Often seen moulding and reshaping materials to her own creative whims, she is a shaper of all things intriguing – someone who does not plan to limit her potential in order to appeal to commercial preferences or short-lived trends.

After studying jewellery and metalsmithing at the Royal College of Art, Naomi Filmer has embarked on a journey of designing, experimenting and tutoring. For over 20 years, she has found true joy and excitement in teaching ambitious talents between London and Europe. On the other hand, exhibitions have always been her method to creatively vent and delve into intricate subjects.

Much like an intense love story, before long, Filmer completely fell in love with jewellery design and all its secrets. She best describes her versatile projects as an exciting trail that has shaped her as a designer. Her most notable catwalk collaborations, include her work with Hussein Chalayan and Alexander McQueen, as well as working on fashion exhibitions for international fashion curators, such as Judith Clark.

On the other hand, Filmer spent a handful of years freelancing as a senior designer in Milan. Most recently, the jewellery aficionado took a plane towards Cairo, Egypt to meet he eager students of The Design Studio by Azza Fahmy. Her concise workshop did not only widen their horizons, but it has also introduced her to new hypotheses.

Daily News Egypt interviewed Filmer ahead of her workshop to discuss her unparalleled career, her teaching experience, and what she still plans to explore, the transcript for which is below, lightly edited for clarity:

What made you pursue a career in jewellery design?

I am interested in challenging conventional and traditional jewellery through creating pieces that explore the relationship between the body, objects, and materials. My career is in fact broader and vaguer than you might think, as I do not make jewellery and I do not describe myself as a jewellery designer.

I am a designer-maker, who creates pieces about the body rather than pieces to be worn on the body. I work and flirt with the world of jewellery and in doing so, I cross borders between design, craftsmanship, jewellery, contemporary accessories, and fashion.

What are you always keen to add to the international jewellery scene?

I hope that my work encourages new attitudes towards the role of jewellery, materials and our bodies. As my work is not part of a commercial scene, I do not aspire to offer trends or aesthetic direction. Instead, I aim to open up discussion channels regarding the role of jewellery beyond adornment and display.

After working with the likes of McQueen and Hussein Chalayan, which of your previous collaborations would you define as a favourite?

I do not have a favourite. Out of the catwalk collaborative projects, I would say each was unique and offered me different opportunities to pursue new ideas, which was quite rewarding for me. However, I suppose there are some pieces or objects that I connect to more in on the long-term, such as the ‘Orchid Neck Piece’ for Anne Valerie Hash 2008, the ‘Ball in the Small of my Back’ for McQueen 2001, and the ‘Mouth Light’ for Hussein Chalayan 1996.

However, as collaborative projects in themselves and in terms of my experience working with the designers, I do not have specific preferences.

What encouraged you to give a workshop at the DSAF?

I find it interesting how people think and communicate their own expressions and identities through creative practices, as well as how that can change from one culture to the next.  The opportunity to come to the DSAF arose through Doris Maninger, one of the original founders of the Alchimia, Contemporary Jewellery School in Florence, who is very involved at the DSAF.

We met 18 months ago at the Royal Academy of Arts, Antwerp, where I teach the third year BA jewellery students. Doris regularly visits Antwerp as one of our external examiners and when we meet, I always enjoy our conversations and views on education, as well as the role of jewellery design as a social facilitator on various levels.  

Doris asked if I would be interested to give a workshop at the DSAF. Later on a warm invitation from Yasmine Hamalawy followed. I am curious about the design studio in Cairo because it seems quite different from the schools where I currently teach.

What is the workshop’s main topic?

The workshop is based on hand gestures as a mode of self-expression and communication. We all use our hands as an integral tool for communication; yet, that changes from person to person, culture, era, and context. Today we even substitute hand gestures with emoticons in social media, offering universally understood expressions such as appreciation, faith, humour, jubilation, disappointment, etc.

I want to look into how one form of expression demonstrated by the hand can inform and evolve into a piece of jewellery. I want to make wearable gestures with the participants of the workshop. 

What are you most excited about regarding the workshop?

Being my first time in Cairo, Egypt, I am both curious and excited to experience the city, the culture and the people. Travelling for work, I consider it a pleasure and a privilege, because you get to see a different side of the city through the generosity and perspective of those you work with— it is always a learning and enriching experience.

Also, this workshop and project is new for me, so I am happy to work on a theme that is close to me, as well as match some of my previous works. Yet, I have never worked on this as a theme in itself for a workshop. 

What are your near-future plans?

In terms of work, I will continue to teach but I also have a couple of other projects in the pipeline. One of which is designing display installations for jewellery brands for a showroom or trade fair context. I am doing this as a collaborative project with a good friend, Alice Ciccolini, who is also a jewellery designer.

This interests me as an area because it allows me to focus on a space and a communication platform that lies between the jewellery and the body. It is an area that I believe deserves more attention and tackles much of my experience and knowledge to date, so watch this space!

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The CFF celebrates 10 seasons of fashion, talent, passion https://dailynewssegypt.com/2018/11/12/the-cff-celebrates-10-seasons-of-fashion-talent-passion/ https://dailynewssegypt.com/2018/11/12/the-cff-celebrates-10-seasons-of-fashion-talent-passion/#respond Mon, 12 Nov 2018 14:00:54 +0000 https://www.dailynewsegypt.com/?p=680835 While some names already walked runways of previous seasons, others were brought to mix to throw real fashion fiesta—in most Egyptian way possible

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After a number of opulent runway shows and quirky fashion presentations, the country’s biggest fashion event has celebrated their 10th season on the 25th of October! In time for the remarkable milestone, the team behind the Cairo Fashion Festival (CFF) organised their most memorable season to date. Between a fashion installation, several all-star runway shows, and entertaining presentations, the guests once again experienced local fashion during a memorable night.

“This season is dedicated to all the things we have achieved through the CFF. Meanwhile, it is an opportunity to visit our most memorable events. Therefore, it was only fitting that we celebrate with the country’s top designers, who originally started their career with us,” said Omar Madkour, the CFF’s proud founder.

After putting on their meticulously thought-through red-carpet outfits, the country’s top fashion aficionados, bloggers, VIPs, celebrities, and media representatives were welcomed with a fashion installation featuring the work of over 30 local designers. While some names have already walked the runways of previous seasons, others were brought to the mix to throw a real fashion fiesta—in the most Egyptian way possible.

With the mannequins placed on colourful blocks, the dresses grabbed the most attention and a stream of camera flashes during the entire event. Designers included Vivian Moawad, Bardees, Pacinthe Radwan, Amanda Kamkam, Abayology, Samy Designs, Nesma Helmy, Mona Selim, and Ahmed Nabil among others.

After such a grand entrance, up and coming talents got their share of attention with a choreographed fashion presentation. The elevated stage witnessed the debut designs of many fashion students. Represented by Career Gates, the young talents offered a diversified take on the FW18-19 trends. With daring cuts and surprising fabrics, the show garnered multiple positive cheers.

Meanwhile, Donia Ashry Studio and Laila Eid also presented two memorable collections. While Ashry favoured a modern minimalistic approach, Eid chose a variety of bold colours and classic cuts. Nonetheless, the most long-awaited presentation was courtesy of menswear designer Moaaz El Behery. After a long hiatus, the designer brought back his contemporary approach to the CFF. His designs addressed millennial gentlemen, who are uninterested to follow in the footsteps of previous generations.

That being said, all eyes were now directed on the runway, where the festival’s biggest stars showcased their latest collections. Names such as Bardees, Maison PB, and Malak El Ezzawy made an unmistakable comeback to their original Launchpad. As Bardees once again stood out due to her eye for colour, Maison PB went for a primary colour pallet with mesmerising handmade embellishments.

On the other hand, El Ezzawy offered a fresh take on tomorrow’s classics. Furthermore, Vivian Moawad remained loyal to her feminine aesthetics. Confidence depicted her collection in black and gold, while her hemlines embraced edginess.

As part of the night’s many surprises, Oppo joined forces with Zaam Designs to incorporate technology with design. Ahmed Azaam utilised his creative talents to develop a limited-edition collection as vibrant as the company’s new mobile phone. Inspired by the gadget’s rainbow of gradient colours, the designer presented a capsule collection of ready-to-wear garments and bags. With avant-garde head pieces and colour-blocked ensembles, the outcome blurred the lines between the two industries.

Meanwhile, the grand finale embodied the event’s main purpose and continuous quest. Farida Temraz made an exceptional comeback to the CFF with a daring collection, entitled Femme Formidable. The collection left the audience in awe as each dress made a statement on its own. Between bold black, royal blue, luxurious purple, the designer occupied centre stage. 

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Taste of Oktoberfest in Jeddah’s Assila Hotel https://dailynewssegypt.com/2018/11/08/taste-of-oktoberfest-in-jeddahs-assila-hotel/ https://dailynewssegypt.com/2018/11/08/taste-of-oktoberfest-in-jeddahs-assila-hotel/#respond Thu, 08 Nov 2018 12:00:27 +0000 https://www.dailynewsegypt.com/?p=680575 Jeddah-based hotel mixed between eastern warmth of Arabian hospitality with Rocco Forte Hotels’ international experience

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During this October, there was no need to travel far to escape the daily routine and stress, as the Assila Hotel instead brought one of the most celebrated events to the Los Angeles of the Red Sea, Jeddah.

This October, in the heart of Jeddah’s fashionable business and shopping district, the new Assila Hotel, which is known to harmonise the warmth of Arabian hospitality with Rocco Forte Hotels’ esteemed service, has brought the taste of Bavaria in the heart of Saudi Arabia by celebrating the Oktoberfest.

The Assila Hotel is one of the newest establishments of a Rocco Forte Hotel. Oktoberfest is probably the most famous family festivals on the planet. On a yearly basis, the Oktoberfest is held in Munich, Germany, in late September and early October. It’s considered the largest people’s fair in the world with over six million people attending, from over 80 nations, to share in local German food, folklore and the good life.

Since early 1990s the Oktoberfest is being celebrated in other major cities in the world, to promote the Bavarian tradition of sharing local food with family, old and new friends. Elderly and young are all welcome to share in the Bavarian feast sitting along long tables, telling life stories and fables, enjoying the festive atmosphere.

From the 13th to 20th of October, the hotel’s 5-star 24-hour restaurant, provided the most succulent apple-strudel or the selection of sour-dough breads, pretzels and more for brunch.

The opening night of the Oktoberfest hosted by both the Consul General of Germany in Jeddah, Holger Ziegeler, and by Assila Hotel’s newly appointed General Manager, Khaldoun Hayajneh.

Guests enjoyed a juicy veal stew and spread, hand crafted bratwurst, sausages and cold cuts. The delicacies were served at a buffet style dinner throughout the week. The interesting and rich menu was designed and executed by German Executive Chef Alex Stephan and Rocco Forte Hotel culinary experts Charles Hotel in Munich.

This month, however, was not all festivals, food, and drinks, as relaxation and self-indulgence was on the menu for the guests as well. Male and female guests can enjoy the Assila SPA with its body-purifying spa package.

The blissful experience started with a Body Composition Test to check the body toxins levels followed by a detoxifying body scrub, lymphatic drainage massage, and foot reflexology.

Another package was available which is the Serenity package that can be enjoyed alone or as a couple. For those looking for the latest treatment in the spa’s facial section, it offers remodelling face treatment to erase any post summer blues with a Biologique Recherche Remodeling Machine: the most advanced bio-electrotherapy beauty treatment available in Jeddah. Such a machine will gently stimulate skin derma for an improved appearance, while smoothing your facial contours, and helping even out impurities and skin tone.

You can expect to see a reduction in the appearance of wrinkles, improved skin texture and tone, accentuation of the eye area and a toned overall feeling. 

The Hotel also offers a variety of membership packages, a squash court, unlimited access to the rooftop swimming pool, for males only, unlimited access to the Assila Spa facilities area, deals on spa packages, restaurants and laundry services, complementary Wi-Fi, and valet parking.

Having stayed at several other Rocco Forte Hotels, the familiar hospitality can be spotted between the branches of the hotel all over the world.

It is in every way a family business; a shared love evident in every Rocco Forte hotel – each exuding the Forte’s innate Anglo-Italian style, sophistication and warmth. They bring this signature style to Jeddah in the Assila Hotel. Assila is the combined creation of two families: the Fortes and the Al Issas.

It is the marriage of European and Arabian sensibilities – a truly worldly luxury hotel.

Its palate spans the finest Arabic, Italian and Argentinian cuisine. Its design adjoins cooling, contemporary Middle Eastern architecture with a warm, light-hearted European touch. And its hospitality invokes both cultures: the genuine care to gratify every guest, and a level of expertise that lets you know this is a Rocco Forte hotel.

As you enter, you are greeted by the subtle scent of oud in the air, and an Arabic welcome of coffee and dates, as you enjoy the vast collection of Saudi art; the splashes of rich, local earth tones, hand-woven rugs and filigreed screens. And you know quality when you head to the rooftop to look across the

shimmering pool, over the city, and out to the Red Sea.

Residences at Assila mean exceptional apartments balancing space, comfort and home privacy with the five-star service, design, facilities and cuisine which is a unique way to experience the city of Jeddah.

Choosing from expansive, individually designed one-to four-bedroom Residential Suites, guests can enjoy tailored services, dine in any of Assila’s five restaurants, order in to their apartments, or

opt to use their state-of-the-art kitchens.

Guests can also expect personalised concierge guidance, and once you exit the hotel onto Prince Mohammed bin Abdulaziz Street, you can enjoy touring the heart of modern Jeddah.

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