Nayera Yasser

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Latest by Nayera Yasser


Jaidaa Jewellery: synchronised design medley

Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …

Nayera Yasser

Mikiel Benyamin: Egyptian Stylist Taking Hollywood by Storm

In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …

Nayera Yasser

Kojak works with female artisans to explore gypsy life

With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …

Nayera Yasser

Mouawad Dragon: world’s largest round yellow diamond

For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earth’s upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological …

Nayera Yasser

Modern Nomad: visual journey around Egypt

When social media has the ability to bring the absolute east to meet the west as well as transport one event from either sides of the world to the other in a heartbeat, it takes a real adventurer to travel, roam and explore reality without using a gadget. Over the extent of 1m kms, a …

Nayera Yasser